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This AI vision enables us to empower under-resourced marketing teams with the time and expertise that has seemed always out of reach.\n\nWe've broken this mission into phases, which we think of as an autonomy ladder. Most marketers don't want to hand the keys to an autonomous system on day one, so we'll roll out features that build the systems and trust needed at each step.\n\n![uploaded image](/media/?type=post&id=105807&key=user_uploads/5571/09a43a18-3ca8-4268-bd70-ab1798220546)\n\n**Level 0 — Manual.** The dashboard. A marketer drives every click, and the team scales by hiring. This is where the entire category has lived.\n\n**Level 1 — Assistance.** AI drafts copy, suggests audiences, and explains your analytics in plain language. You review and ship. This is live today.\n\n**Level 2 — Expert Assist.** AI becomes proactive. It recommends campaigns to fill lifecycle gaps, flags mistakes, and checks your work. Your input is still required.\n\n**Level 3 — Agentic Autopilot.** You delegate bounded work, and AI does it within the scope and rules you've defined. You approve work in batches.\n\n**Level 4 — Full Operator.** You set the goals and the guardrails. AI plans, sends, tests, and improves campaigns against them, reaching out only when it needs you.\n\n**What we're launching today**\n\n![uploaded image](/media/?type=post&id=105807&key=user_uploads/5571/da0aff66-9335-4ac3-87bf-d61aaa95b014)\n\n**OneSignal AI** — An in-product agent that can do everything a person can: generate message copy, design emails, analyze message performance, and recommend next steps to maximize user engagement. 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