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    "long_description": "AnyList is the best way to create and share grocery shopping lists. Easily share a list with your spouse or roommates. List changes show up instantly on everyone’s iOS or Android device.",
    "one_liner": "One app for stress-free shopping, cooking, and meal planning.",
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    "industry": "Consumer",
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    "one_liner": "Try-at-home service for fine spirits",
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        "title": "The popping of the cheap-money bubble took plant-based meat with it: 'Worse-tasting products that aren't healthier than the real thing' | Fortune",
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        "title": "Momentum Foods",
        "tagline": "Adding meat back into plant-based meat to make protein meat eaters want. ",
        "body": "### **TL;DR**\n\n_At_ [_Momentum Foods_](https://www.linkedin.com/company/momentumfoods/)_, we’re adding meat back into plant-based meat to make it more affordable, healthy, and delicious._ \n\n### **Overview**\n\nAfter five years developing and scaling textured protein (the base of every product) at Beyond Meat, I realized two things:\n\n1. Plant-based meat companies don’t have a clear path to improving product quality _and_ decreasing cost.\n2. The 96% of the population that regularly eats meat cares more about cost, health, and flavor than whether their food is vegan.\n\nBy combining plant protein with the best parts of meat, we can finally make a product that’s less expensive than the real thing, but nearly indistinguishable from it — all while being better for the planet.\n\n### **Our Retail Brand, Paul’s Table:**\n\n[Paul’s Table](https://www.paulstable.com/) delivers our vision of competitive price, flavor, and health. Everyday products for everyday people. Coming to stores in Summer 2023.\n\n![](https://lh4.googleusercontent.com/jLpHHfZw35HrIMIF1TO2kvVP4fSVdxODZ2KlK1pjbrBV3YVSMjAkSog59f_yZSFCr9xbCAZ-l6nMkdIdGHt0ATcp5hL1oGrxjDfFKDs8ZXytZT4P8rDdgDSvP8mar01ofMSltyofn_BCIlLdG2KkBeg)\n\nA sneak peek product photo (sans BBQ sauce):\n\n![uploaded image](/media/?type=post&id=69856&key=user_uploads/1182533/e0db13c1-8b74-46f8-b3da-f24267b53732)\n\n### **Team (more than just mustaches)**\n\n![](https://lh5.googleusercontent.com/0S3AbYE7CGE68wHbI297eYwiq-Ye8ljgR2v1xm_lIkpuHficvHpOn-vNdlo8QIP-ayQs3JkOKsN8cBa7cIAmLVyJ-ErnSpx2XCYtcfhPvcPj38VRXhINHdpAZ-_IcwbGxCdErThlm3I1ADzYXg3hV08)\n\nI ([Saba](https://www.linkedin.com/in/saba-fazeli-8b686067/)) spent the past five years heading up the R&D engineering department at Beyond Meat, where I helped develop and scale the textured proteins that underpin every product introduced to the market since 2017. [Brice](https://www.linkedin.com/in/brice-klein-b89a5668/) was the fourth engineer at the vertical farming company Plenty and developed the base of their technology before shifting to lead the commissioning of their multimillion dollar LA farm. We met our freshman year at Stanford then both went on to get bachelor’s and master’s in mechanical engineering, completing much of the coursework together.\n\n### **Ask:**\n\n1. Introductions to grocers, restaurants, or food-world tastemakers who’d be excited to try out Paul’s Table.\n2. [Follow us on Instagram!](https://www.instagram.com/pauls.table/)",
        "url": "https://www.ycombinator.com/launches/IAi-momentum-foods",
        "votes": 41,
        "created_at": "2023-03-01T22:50:57.693Z"
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    "name": "Airgoods",
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    "website": "https://airgoods.com/",
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    "long_description": "Trusted by independent grocers across America, Airgoods is the AI-native distributor transforming how stores discover, order, and sell the products their customers want. \r\n\r\nBy combining proprietary data with automation across discovery, purchasing, receiving, and merchandising, Airgoods gives independent grocers the intelligence and operating leverage once reserved for the largest retail chains.",
    "one_liner": "The modern distributor for grocers.",
    "team_size": 10,
    "industry": "B2B",
    "subindustry": "B2B -> Retail",
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      "Supply Chain",
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    "batch": "Summer 2023",
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    "url": "https://www.ycombinator.com/companies/airgoods",
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    "country": "US",
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      "url": "https://www.ycombinator.com/people/jared-friedman"
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    "founders": [
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        "user_id": 797737,
        "full_name": "Aaron Farr",
        "title": "Founder",
        "founder_bio": "Building Airgoods to modernize food & beverage distribution.\n\nStudied Econ at Yale.",
        "is_active": true,
        "linkedin_url": "https://linkedin.com/in/aaron-farr",
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        "full_name": "Paolo Carroll",
        "title": "Founder",
        "founder_bio": "From Brazil, went to Yale, and now building for specialty food stores.",
        "is_active": true,
        "linkedin_url": "https://linkedin.com/in/paolo-antici-carroll-8b0241192",
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        "full_name": "Elian Haddock",
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        "founder_bio": "Yale '22",
        "is_active": true,
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      {
        "id": 73226,
        "title": "Airgoods – the wholesale marketplace for food & beverage",
        "tagline": "We connect specialty food stores with their next best selling products",
        "body": "**TLDR:** [**Airgoods**](https://airgoods.com/) is a wholesale marketplace that makes it easy for specialty food stores to buy their inventory in one place. Today, we focus on connecting these stores with over 1,000 non-alcoholic and functional beverage products.\n\nHi everyone! We’re Aaron, Elian and Paolo – the team behind Airgoods. We’re on a mission to level the playing field for specialty food stores by offering tools previously only available to big box chains.\n\n![uploaded image](/media/?type=post&id=73226&key=user_uploads/797737/38498184-4bb5-425f-8025-35e02960e710)\n\n### 🤔 **The Problem**\n\n* **Specialty food stores struggle to stay up to date on new and trending products.** Today, most rely on social media platforms like Instagram for discovery. Once they see a product they like, they send the brand a DM to ask for a sample – which can take weeks to months to receive.\n* **To purchase inventory, they have to manage dozens of direct brand relationships.** That means placing orders and coordinating payments over email, phone calls and texts.\n* **Best sellers often go out of stock.** At most specialty stores, reorders only happens when the buyer sees that the shelf is empty. This means there are days – if not weeks – that go by with best sellers being out of stock.\n* **Most brands don’t have the resources to run an in-house wholesale team.** They primarily rely on inbounds, and many relationships end because of limited resources to maintain the account over email, Instagram DMs, and texts.\n\n### **🧰 Our Solution**\n\nAirgoods makes it easy for specialty food stores to discover, sample and order inventory in one place. How?\n\n* **Curated marketplace views that align with store type.** This industry is unique in that the product mix is homogenous within the same store type. For example: an specialty cheese shop in New York offers the same kind of products as one in San Francisco. This allows us to show a business all of the products they want – and nothing they don’t – with high accuracy. For example, today liquor stores and NA bottle shops see the following.\n\n![uploaded image](/media/?type=post&id=73226&key=user_uploads/797737/653e9c5f-f193-4070-9c93-b6da89fddb52)\n\n* **Simplified sample requests.** On Airgoods, stores receive samples in days instead of weeks. We do this by making it easy for brands to track and fulfill samples with in-platform tools that embed the process into their daily order fulfillment workflows. By streamlining this process, we also help brands boost sample to order conversion rates.\n* **Data-driven recommendations and insights.** We provide our buyers with insight into what products are selling best in similar stores around the country. This adds transparency for an industry that traditionally relies on word-of-mouth recommendations.\n\n![uploaded image](/media/?type=post&id=73226&key=user_uploads/797737/015ce154-6e52-4ac5-b3ce-058e77460b29)\n\nWe also integrate with Shopify, which allows brands to fulfill orders from Airgoods without having to onboard to a new sales channel.\n\n### **🐶 Who are we?**\n\nWe are three Yale alums who have been close friends since our first year of college. Before starting Airgoods, Aaron and Elian worked together at an emerging VC fund in NYC, and Paolo and Elian were on Yale’s mens soccer team.\n\nAaron’s dad owns a brick and mortar shop in Maine, and he saw how challenges around ordering inventory put his small store at a major disadvantage to big box chains with dedicated buying teams.\n\n### **🙂 Our Ask**\n\n* Do you have any favorite non-alcoholic or functional beverage brands? Let us know! We’d love to onboard them [**🥂**](https://emojipedia.org/clinking-glasses/)\n* Connect us to anyone you may know in the specialty grocery / wholesale space (store owners, brand owners, service providers) – we’d love to chat at [**founders@airgoods.com**](mailto:founders@airgoods.com)",
        "url": "https://www.ycombinator.com/launches/J34-airgoods-the-wholesale-marketplace-for-food-beverage",
        "votes": 70,
        "created_at": "2023-07-19T16:18:15.129Z"
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    "id": 28881,
    "name": "Chow Central Inc",
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    "website": "https://chowcentral.com",
    "all_locations": "Lagos, LA, Nigeria",
    "long_description": "Chow Central is building technology to disrupt the food industry in Nigeria. The goal is to profitably provide food to as many people as possible in record time. \r\n\r\nChow Central has launched its first product \"500chow\". A delivery-only quick service restaurant that serves customers in record time. 500chow has 10x lower costs than traditional brick-and-mortar restaurants, and 10x more online orders. \r\n\r\nOur customers love us for our super fast and cheaper deliveries. We are able to do this by launching hyper-locally within a 3km radius.\r\n\r\nWe are very focused on solving real problems in the food industry one scalable product at a time.",
    "one_liner": "Asset Light Chipotle for Africa",
    "team_size": null,
    "industry": "Consumer",
    "subindustry": "Consumer -> Food and Beverage",
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    "country": "NG",
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        "full_name": "Tosin Onafuye",
        "title": "Founder",
        "founder_bio": "Building tomorrow today.",
        "is_active": true,
        "linkedin_url": "https://linkedin.com/in/tosin-onafuye-241441117",
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        "full_name": "Christopher Obasi",
        "title": "Founder",
        "founder_bio": "Building the future today",
        "is_active": true,
        "linkedin_url": "https://linkedin.com/in/christopherobasi",
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        "full_name": "Adeyemi Onafuye",
        "title": "Founder",
        "founder_bio": "Chief Product Officer at Chow Central. I have 8 years of experience in technology and management consulting. I have worked extensively in the tech startup ecosystem in Nigeria. I am a member of the World Economic Forum’s Global Shapers Community.\n",
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        "linkedin_url": "https://linkedin.com/in/adeyemi-onafuye-6b620666",
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      {
        "id": 73617,
        "title": "Chow Central, virtual restaurant chains in African cities",
        "tagline": "Meet Chow Central, building Chipotle of Africa!",
        "body": "Hi YC 👋🏾, we’re Tosin, Christopher, and Adeyemi operating from Lagos, Nigeria.\n\nChow Central is building restaurant chains for Millennials and Gen Z living in African cities who want high-quality and healthy meals. Think of us as Chipotle for African meals. \n\nChow Central started as a fun experiment shortly after we graduated from University.  We created a virtual restaurant page on Twitter to sell affordable meals and also help underutilized restaurants get sales during the Covid lockdown.\n\nWe relaunched 18 months ago, currently active in just one region and we are doing over $80,000 in monthly revenue.\n\nWe have modified our approach, we operate a central kitchen to improve quality and maintain consistency. We then partner with highly-vetted underutilized commercial kitchens to serve as our fulfillment centers. \n\nOur customers love our delicious recipes and our faster & cheaper deliveries. Our approach of leveraging underutilized kitchens allows us to initially launch in a location with minimal capital investment.\n\n![uploaded image](/media/?type=post&id=73617&key=user_uploads/902934/4b087e33-4f96-45e7-adf8-2811c6cd3e8b)\n\n\\\nWe operate two restaurant brands:\n\nFirstly, 500chow is a high-quality restaurant that serves delicious local African delicacies. Our second restaurant is a healthy grill, shawarma, and barbecue restaurant.\n\nMillennials and Gen Z in African cities who want to order meals online are still underserved. There are over 50 million of them, if we can serve 5 million of them once every month with an average spend of $8, this represents a $5B market opportunity. \\\n\\\nChris and Yemi previously built industry-leading products at Moniepoint. Tosin previously worked at Vendease (W21) a restaurant supply-chain company.\\\n\\\n**How can you help?** \n\n* Refer us to your friends visiting or living in Lagos, Nigeria\n* [Check out our newly released mobile application](https://chowcentral.onelink.me/bvtE/t8dfjd86) and give feedback on the user experience (Pro tip, set your location to Lekki Phase 1)\n\n  Want to talk about food? Shoot us an email [founders@500chow.com](mailto:founders@500chow.com)",
        "url": "https://www.ycombinator.com/launches/J9N-chow-central-virtual-restaurant-chains-in-african-cities",
        "votes": 19,
        "created_at": "2023-07-31T20:28:54.555Z"
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    "name": "Scout",
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    "website": "https://cpgscout.ai/",
    "all_locations": "San Francisco, CA, USA",
    "long_description": "Scout is an AI insights tool for consumer products companies to increase topline revenue. It ingests data from retailer portals and syndicated sources (such as SPINS, NielsenIQ), and tell sales teams exactly where they can grow. Brands use Scout to figure out which accounts to expand, which SKUs to prioritize, and which promotions drove incremental sales.",
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    "team_size": 3,
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    "city": "San Francisco",
    "country": "US",
    "linkedin_url": "https://www.linkedin.com/company/99366646",
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      "url": "https://www.ycombinator.com/people/gustaf-alstromer"
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        "user_id": 488513,
        "full_name": "Sasha Zhang",
        "title": "Founder/CEO",
        "founder_bio": "Sasha is the co-founder and CEO of Scout. Previously, Sasha helped incubate new SaaS startups at Menlo Labs and built supply chain data products at Wayfair. She studied at Carnegie Mellon and Wharton.",
        "is_active": true,
        "linkedin_url": "https://linkedin.com/in/sashaxzhang",
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        "title": "Growth & Operations Intern",
        "url": "https://www.ycombinator.com/companies/cpgscout/jobs/FhiEgsO-growth-operations-intern",
        "location": "US / Remote (US)",
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        "salary_range": "$20 / hourly",
        "equity_range": "",
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        "title": "Sales Development",
        "url": "https://www.ycombinator.com/companies/cpgscout/jobs/fNTqzW0-sales-development",
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        "url": "https://www.ycombinator.com/companies/cpgscout/jobs/xJbcqnF-founding-customer-operations-lead",
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        "equity_range": "0.20% - 0.50%",
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    "name": "BetterBasket",
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    "long_description": "BetterBasket provides grocery retailers with AI agents for pricing, competitive intelligence and promotion optimization, with the aim of helping teams boost revenue, manage margin targets and automate decisions using real-time data across operations. ",
    "one_liner": "Smart grocery pricing with AI",
    "team_size": 5,
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        "user_id": 1227729,
        "full_name": "Leon Zhang",
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        "founder_bio": "BetterBasket CEO; ex-Uber Eats, PIMCO, Wharton MBA dropout and UChicago BS '17",
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        "full_name": "Vagelis Viskadouros",
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        "title": "BetterBasket - Pricing for Grocers",
        "tagline": "The first end to end pricing and assortment solution for grocery stores",
        "body": "TLDR; 95% of American consumers are changing their grocery shopping habits because of volatile prices, and the $800bn grocery industry must adapt. [**_BetterBasket_**](http://betterbasket.ai/) provides an end-to-end solution for merchandising teams at grocery stores to help with pricing and product assortment.\n\n### **🍌 Problem**\n\nGrocers and food & beverage brands need data-driven recommendations more than ever because of…\n\n* Macro impacts from **price volatility**,\n* customer pull for **more localized selection**,\n* and **shrinking pricing zones** as local supply chains get impacted.\n\nEven for established enterprises, analyzing data across hundreds of thousands of SKUs (“apples-to-apples” comparisons), daily price movements, and multiple margin targets, while balancing sell-through, profitability, and customer satisfaction (especially at a time when many are being accused of “greedflation”) is an impossible task.\n\nCurrent solutions are to:\n\n* Make decisions **without data**,\n* Use a labor-intensive method such as **mystery shoppers,** or\n* Get by with tools that neither **raise the level of sophistication** that managers can operate at **nor saves them time.**\n\n### **🍎 Solution**\n\nBetterBasket is an end-to-end solution for merchandising, encompassing (1) competitive data, (2) visualizations, and (3) recommendations.\n\n![uploaded image](/media/?type=post&id=78622&key=user_uploads/1227729/a16ebfbb-5ee5-48f3-b7e0-29b88e01d8ef)\n\n![uploaded image](/media/?type=post&id=78622&key=user_uploads/1227729/366f91f7-931d-4810-8295-5b4cfdef020d)\n\n![uploaded image](/media/?type=post&id=78622&key=user_uploads/1227729/9e0f42fe-3368-429d-bf40-afea42be9af0)\n\n### **🧺 How it Works**\n\nWe scrape websites and flyers for in-store and online pricing and product info. Our matching algorithm then uses a combination of natural language processing and computer vision methods to create a centralized product repository across merchants, geographies, and categories that describes the items and the relationships between them.\n\nThis database allows us to give customers up-to-date and accurate competitive information on the products that they and their competitors are carrying. This includes but is not limited to historical price changes, geographical pricing (zone maps), and Venn diagrams showcasing item overlap.\n\nOur pricing and assortment algorithms generate pricing recommendations (with the ability to automate pricing in online stores and physical stores that use digital price tags) as well as assortment recommendations (products to acquire or remove). Our algorithms use data from competitive intelligence, our customer’s unique strategies and targets, and external variables to achieve the optimal outcome based on current conditions.\n\n### **🍣 Why we started BetterBasket**\n\nVagelis and Leon worked together at Uber Eats, setting up the grocery delivery platform and notably launching our dark store footprint in Taiwan and Japan and scaling it to 20+ stores. As we built up a launch team with no retail DNA, we realized the need for merchandising analytics for pricing and procurement teams, especially with regards to competitive data.\n\n![uploaded image](/media/?type=post&id=78622&key=user_uploads/1227729/4c26d656-2098-496f-9f75-ce9293fc8ea3)\n\n![uploaded image](/media/?type=post&id=78622&key=user_uploads/1227729/670a85af-7780-458a-9731-6dd53bbbd179)\n\n### **🍴 The Ask**\n\nIf you know of any grocery chains or food and beverage brands that need help with pricing or product assortment decision-making or are willing to talk about their most pressing issues, let us know! We’re at [**founders@betterbasket.ai**](mailto:founders@betterbasket.ai) and would love to learn more about their needs.",
        "url": "https://www.ycombinator.com/launches/KS6-betterbasket-pricing-for-grocers",
        "votes": 49,
        "created_at": "2024-02-21T21:02:52.062Z"
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    "long_description": "\r\nStockline is an AI-native ERP for food wholesalers. Our agents eliminate human labor for repetitive tasks, starting with order entry. \r\n\r\nOur goal is to replace clunky software with the next generation of ERPs, built with AI employees at their core.\r\n\r\nTeam is 2 Polytechnique alums who dropped out of Stanford and MIT. \r\nMariem is daughter of the fish industry and Moncef started coding and building softwares at 13. ",
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        "full_name": "Mariem Ould Ismail",
        "title": "Founder/CEO",
        "founder_bio": "My father is a fish wholesaler. In high school, I spent my summers helping him and saw him waste hours every day on manual paperwork. That’s where Stockline comes from.\n\nI made it a personal mission to disrupt old clunky ERPs with AI.\n\nMIT dropout. Master’s in Applied Mathematics from École Polytechnique, France’s top engineering school. ",
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        "full_name": "Moncef DJAFRI",
        "title": "Founder/CTO",
        "founder_bio": "Stanford dropout | Polytechnique alumn\nBuilding",
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        "linkedin_url": "https://www.linkedin.com/in/moncef-djafri-100425247/",
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      {
        "id": 92425,
        "title": "Stockline : AI-native ERP for food wholesalers",
        "tagline": "No more retyping orders. No more time spent on admin. ",
        "body": "# **Hi!**\n\nWe’re **Moncef DJAFRI** and **Mariem Ould Ismail** from 🇫🇷 Paris, and we’re building **Stockline**.\n\n---\n\n# **TL;DR**\n\n**Stockline** is an **AI-native ERP** for food wholesalers — automating manual order entry and replacing their clunky software from the 90s.\n\n![uploaded image](/media/?type=post&id=92425&key=user_uploads/2131140/29e05c95-954b-4073-9a4c-32fa93e0e7a2)\n\n---\n\n# **WHY WE CARE**\n\nMariem’s father is a fish wholesaler. 🐟 Back in high school, she spent her summers helping him — and watched him waste hours every day retyping orders, chasing invoices, and drowning in paperwork. ✏️\n\nThat’s where the idea was born.\n\nMariem and Moncef met at **École Polytechnique** in France, where we went through years of military training, rigorous math, and team projects.\n\nWe were both admitted to **MIT** and **Stanford**, but chose to focus on **Stockline’s mission**: bringing tech to an industry long overlooked by digital transformation.\n\n---\n\n# **THE PROBLEM**\n\nMost food wholesalers still rely on software from the 90s.\n\nOne symptom among many: **Orders come in through WhatsApp, SMS, email, or phone calls — and get retyped manually into their ERP.**\n\nAdmin work takes over.\\\nHeadcount grows just to keep up with repetitive tasks.\\\nFrom quoting to delivery, everything is **manual, error-prone, and slow**.\n\nThey barely use data. **Prices are set by instinct**, with no visibility into stock or margins. And most tools out there just don’t match how they actually work.\n\nThis leads to:\\\n→ Mistakes\\\n→ Tight margins\\\n→ Food waste\n\n---\n\n# **THE SOLUTION**\n\n**Stockline replaces outdated ERPs with AI at the core.** The game-changer? **No more manual data entry**.\n\nOur AI captures orders from every channel — **WhatsApp, SMS, email, even phone calls** — and feeds them straight into one unified system.\n\nWe centralize:\\\n• Communication (WhatsApp, emails, SMS…)\\\n• Operations (billing, inventory, CRM…)\n\n**All in one platform. Admin disappears.**\n\nOnce you have all the data in one interface, the sky’s the limit! And the broader vision is to rethink ERPs entirely so that wholesalers finally get to focus on what really matters:\\\n→ Their products\\\n→ Their customers\\\n→ Their margins\n\nhttps://youtu.be/TsbPuwGhZhs?si=u5U0orZ_aIgIVbJE\n\n# **OUR ASK**\n\n👀 **Intros in the US or EU**\\\nKnow **a food wholesaler, supplier, restaurant, supplier, fish market, butcher, supermarket**…?\\\nAn intro would mean a lot.\n\n🧠 \\*\\*ERP experience?\\*\\*\\\nIf you’ve worked with ERPs or know the market (Europe or US), we’d love to chat.\n\nLet’s fix food logistics together!\n\n📧 **Email us:** [contact@stockline.ai](mailto:contact@stockline.ai)\n\n📱 **Text us:** +1 627 268 9935 // 0033 652266829 (WhatsApp)\n\n💻 **Ask for a demo**: https://stockline.ai",
        "url": "https://www.ycombinator.com/launches/O2j-stockline-ai-native-erp-for-food-wholesalers",
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    "all_locations": "San Francisco, CA, USA",
    "long_description": "Restaurants send orders to food distributors by email, text, and photo. Someone at the distributor retypes every one of them into the ERP. Asakana does that entry instead: orders land in the ERP already entered, and anything unclear goes to a person before it goes in. Live at US seafood distributors today, returning 40%+ of order-desk time to selling. Founded by a seafood distributor and a Gemini builder.",
    "one_liner": "Automating away manual admin for food distributors: texts to ERP",
    "team_size": 4,
    "industry": "B2B",
    "subindustry": "B2B -> Supply Chain and Logistics",
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    "nonprofit": false,
    "batch": "Fall 2026",
    "status": "Active",
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      "America / Canada"
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    "stage": "Early",
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    "app_answers": null,
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    "url": "https://www.ycombinator.com/companies/asakana",
    "api": "https://devasheeshg.github.io/yc-api/batches/fall-2026/asakana.json",
    "year_founded": 2025,
    "city": "San Francisco",
    "country": "US",
    "linkedin_url": "https://www.linkedin.com/company/asakana",
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      "name": "Grey Baker",
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    "founders": [
      {
        "user_id": 2626949,
        "full_name": "Yudai Matsuoka",
        "title": "Founder/President",
        "founder_bio": "Fish-lover🐟 / Ex-Fisherman / Ex-McKinsey. \n\n- Tuna Distributor: Mitsubishi Corporation (Tokyo)\n- Fisherman: Yellowtail fish farm (Kagoshima, Japan)\n- Consultant: McKinsey (Tokyo, New York)\n- MBA: Columbia Business School / UC Berkeley Haas",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/yudai-matsuoka/",
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        "user_id": 2103989,
        "full_name": "Benjamin Solis-Cohen",
        "title": "Founder/CTO",
        "founder_bio": "Co-founder at Asakana. Previously senior AI research engineer at Google launching Gemini in Chrome and computer use agents (e.g. Project Mariner back in 2024). Contributed to the first Gemini Computer Use model paper. 8 years at Google spanning Ads ML and AI research.",
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      {
        "id": 122477,
        "title": "Asakana: Automating sales and the entire back office for food distributors",
        "tagline": "Asakana translates texts, calls and handwritten notes from restaurants directly into existing ERPs, including orders, credit memos, returns. Restaurants and distributors change nothing. ",
        "body": "**TL;DR:** Food distributors still receive orders from old-school restaurants via text, phone and handwritten notes, and a rep manually retypes every one into a legacy ERP. Asakana reads those messages and does the entry automatically. Restaurants and reps keep working the way they do today. In production at a US food distributor.\n\n<https://youtu.be/XONUcUsuxSY>\n\n**The problem**\n\nA food distributor runs on messages. Restaurants order by text, phone, WhatsApp, a photo of a handwritten note, often not in English. They report an incorrect, short, or damaged delivery the same way. A rep or an admin staff member reads every one of those messages and enters it by hand into an ERP or spreadsheet: the order, the return, the credit memo.\n\nOne of our customers receives about 60 orders a day this way, some over 75 lines. A sales rep reads each one, works out which of 10 salmon items \"salmon\" means, and types it into the ERP line by line. Then the credit requests from yesterday's deliveries, each one a return and a credit note typed in by hand. Reps there spend about 30% of their day on this.\n\nApps and portals tried to replace this manual work, but old school restaurants and distributor’s sales reps never learned them, so the retyping remained. The US has more than 27,000 food distributors and their 100,000 sales reps and back-office staff suffer from painful manual work like this.\n\n![uploaded image](/media/?type=post&id=122477&key=user_uploads/2103989/75737558-db33-4f61-b265-2230e25c9ef6)\n\n**What Asakana does**\n\nAsakana does the manual work so reps can focus on selling. Restaurants and reps keep working the way they do today. Three steps, the same for every workflow:\n\n* Read messy information: spreadsheets, PDFs, handwritten notes, and messages, down to the photo of the handwritten invoice a driver brings back from a delivery.\n* Understand your business: customer habits, product shorthand, and unwritten rules. \"Same as last Friday\" is order SO-78211. \"AC\" means albacore tuna. Salmon is always skin-on.\n* Connect to your systems: work directly with your existing ERP and tools.\n\nAnything unclear goes to a person before it goes in. The rep gets one email notification per task: what was entered and anything to keep an eye on.\n\nWorkflows we automate this way:\n\n* Order entry\n* Credit memos and returns\n* Upsell suggestions\n* Cutoff reminders\n* Past-due collections\n* PO creation\n* New customer discovery\n\nChinese, Korean, Spanish, Japanese: read the way they were written, with the shorthand and nuance of each language, and matched to the item in the English catalog.\n\nAnything that moves by hand from a message into a system or a spreadsheet, we automate.\n\n**The team**\n\nWe're Yudai and Ben. Yudai was a fisherman and a seafood distributor (Mitsubishi Corporation), where he did this manual work himself, then at McKinsey transformed companies that still ran on it. Ben spent 8 years at Google as a senior AI research engineer on Project Mariner and Gemini.\n\n![uploaded image](/media/?type=post&id=122477&key=user_uploads/2103989/00516563-7bf8-455c-8256-40d8ce2b5667)\n\n**Our ask**\n\nIf you work at or know a food distributor please reach out.\n\nWebsite: [asakana.co](https://www.asakana.co/?utm_source=launch_yc&utm_medium=referral&utm_campaign=yc_launch_202610)\n\nEmail: [yudai_matsuoka@asakana.co](mailto:yudai_matsuoka@asakana.co)\n\nBook a call: <https://calendly.com/yudai_matsuoka-asakana/30min>\n\nYudai and Ben",
        "url": "https://www.ycombinator.com/launches/VrR-asakana-automating-sales-and-the-entire-back-office-for-food-distributors",
        "votes": 52,
        "created_at": "2026-10-16T19:00:00.208Z"
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