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        "full_name": "Alex Naoumidis",
        "title": "Co-founder & Co-CEO",
        "founder_bio": "Building AI therapeutics for physical health conditions like IBS.",
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        "linkedin_url": "https://www.linkedin.com/in/alexnaoumidis/",
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        "user_id": 216635,
        "full_name": "Chris Naoumidis",
        "title": "Founder",
        "founder_bio": "",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/chris-naoumidis-0589b7122/",
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    "news": [
      {
        "title": "Melbourne brothers build $77m business Mindset Health from hypnotherapy apps",
        "url": "https://www.afr.com/technology/melbourne-brothers-build-a-77m-business-from-hypnotherapy-apps-20230306-p5cpsk",
        "date": "Mar 20, 2023"
      },
      {
        "title": "Evidence based hypnotherapy app Mindset Health raises $6.7 million",
        "url": "https://www.afr.com/technology/evidence-based-hypnotherapy-app-raises-6-7m-20210625-p584cy",
        "date": "Jun 27, 2021"
      },
      {
        "title": "Silicon Valley Goes to Therapy - The New York Times",
        "url": "https://www.nytimes.com/2019/09/20/business/silicon-valley-therapy-anxiety.html",
        "date": "Sep 20, 2019"
      },
      {
        "title": "Are Hypnotherapy Apps Better Than Meditation? - WSJ",
        "url": "https://www.wsj.com/articles/are-hypnotherapy-apps-better-than-meditation-11566909103",
        "date": "Aug 27, 2019"
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    "launches": [
      {
        "id": 65293,
        "title": "Finito - Quit smoking in 4 weeks with a self-hypnosis app",
        "tagline": "The world's first evidence-based digital therapeutic to help people quit smoking with hypnotherapy",
        "body": "**tl;dr:** Hypnotherapy makes smokers [10x more likely](https://www.researchgate.net/publication/8881046_Clinical_Hypnosis_For_Smoking_Cessation_Preliminary_Results_of_a_Three-Session_Intervention) to quit smoking than going it alone and can be [more effective](https://www.sciencedirect.com/science/article/abs/pii/S0965229913002100) than nicotine replacement therapy. We’ve created Finito, a self-hypnosis app that helps people quit with 15-minute daily sessions, educational readings, and stop-craving tools.\n\nCheck out the app on [Apple App Store](https://apps.apple.com/us/app/finito-quit-smoking-hypnosis/id1624855382?platform=iphone) or the [Google Play Store](https://play.google.com/store/apps/details?id=com.mindsethealth.quit)! Learn more at [tryfinito.com](http://tryfinito.com).\n\n![uploaded image](/media/?type=post&id=65293&key=user_uploads/243817/f42fb187-6edc-4a8a-8fd2-70a47a576ddf)\n\n**❌ The problem**\n\nSmoking is one of the biggest public health threats the world faces today and yet doesn’t have the attention it sorely needs. It’s responsible for 1 in 5 deaths and an economic cost of more than [$300 billion a year in the US](https://www.cdc.gov/tobacco/data_statistics/fact_sheets/adult_data/cig_smoking/index.htm) alone.\n\nWhile half of smokers made a quit attempt in the past year, research shows it may take up to 30 attempts before they are successful. This is because nicotine patches and gums do not address the emotional and habitual factors behind smoking and access to in-person therapeutic support is limited.\n\n![uploaded image](/media/?type=post&id=65293&key=user_uploads/243817/d8b07f51-9847-4ee2-bcf6-f1e3055e45b8)\n\n**✨ Our solution**\n\nWe’ve joined up with world-leading neuroscientist Dr Gary Elkins to create an easy-to-use app with a 4-week structured program that helps people quit smoking with 15-minute daily self-hypnosis sessions, educational readings, and stop-craving tools.\n\nWhat distinguishes Finito from other smoking cessation solutions is that it addresses the underlying reasons that cause people to smoke in the first place, providing hypnotic suggestions to the subconscious to manage cravings, emotions, and habits.\n\nThe program is ideal for people who have tried to quit but have returned to smoking because it changes their unconscious smoking behavior and gives them the tools to self-manage their craving symptoms.\n\n![uploaded image](/media/?type=post&id=65293&key=user_uploads/243817/95ead0b3-6059-4073-934b-5e984df16299)\n\n**⚙️ How it works**\n\nYou may be familiar with hypnosis and its urban-legendary ability to help people stop smoking. Well, clinical studies show that hypnotherapy can actually be [10 times more effective](https://pubmed.ncbi.nlm.nih.gov/14768970/) than quitting without support and [more effective](https://www.sciencedirect.com/science/article/abs/pii/S0965229913002100) than nicotine replacement therapy. And according to [neurobiological brain studies](https://academic.oup.com/cercor/article/27/8/4083/3056452?login=false), hypnotherapy activates areas of the [brain associated](https://pubmed.ncbi.nlm.nih.gov/25365127/) with attention, motivation, and a sense of well-being.\n\nHypnosis isn't a therapy itself - it's a state of focused attention and heightened suggestibility that makes therapeutic techniques like CBT and guided imagery more effective. Hypnotherapy is like meditation but focused on health outcomes\n\n**💙 Founders backstory**\n\nWe created Mindset Health to empower people to improve their health by unlocking the power of their mind. We’ve already helped 80,000 people manage their IBS with hypnotherapy with our app Nerva. And we’re really excited to help people finally quit smoking, many of whom are understandably anxious and depressed about a habit that has controlled their life for too long.\n\n**Our ask**\n\n1. Tell any friends or family you know who want to quit smoking\n2. Investors: send us an email at [alex@mindsethealth.com](mailto:alex@mindsethealth.com)\n3. Share this post to your network to spread the word about hypnotherapy!",
        "url": "https://www.ycombinator.com/launches/Gz7-finito-quit-smoking-in-4-weeks-with-a-self-hypnosis-app",
        "votes": 36,
        "created_at": "2022-08-11T11:24:00.262Z"
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    "subindustry": "Healthcare -> Diagnostics",
    "launched_at": 1624286416,
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        "answer": "Revolution in Ovarian Cancer"
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        "answer": "We have been working on this project for 2 years. After the exit of last startup we were working on, we started a search for a new technology that would make a big impact on women's health. After evaluating over 20 technologies from different countries, we partnered with Prof. Uri Saragovi from McGill University. He discovered a novel way for early diagnosis of ovarian cancer. Oriana, the CEO has been full time working on this project since Sept 2019, with the other two co-founders joining full time in October 2020."
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        "answer": "AOA seeks to revolutionize early-stage diagnosis of ovarian cancer by developing a non-invasive ovarian cancer liquid biopsy diagnostic test that will improve clinical practice by diagnosing ovarian cancer early. Early diagnosis will reduce patient mortality and deliver cost savings to payers. \r\n\r\nDue to non-specific symptoms, 80% of cases are diagnosed too late (stage III and IV) resulting in a five-year survival rate of only 28%. Current diagnostic methods are inadequate, lacking sensitivity and/or specificity, particularly during stages I and II. Women diagnosed early have a five-year survival rate of 90%. There is an urgent need to accurately diagnose women earlier to give them a fighting chance at survival. Our blood test is designed to do just that. "
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      "name": "Jared Friedman",
      "url": "https://www.ycombinator.com/people/jared-friedman"
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        "user_id": 706166,
        "full_name": "Oriana Papin-Zoghbi",
        "title": "Founder",
        "founder_bio": "CEO & Co-Founder AOA Dx Inc. Passionate about Women's Health. ",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/orianazh/",
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        "full_name": "Alex Fisher",
        "title": "Founder/COO",
        "founder_bio": "Chief Operating Officer & Co-Founder of AOA Dx. Passion about improving women's health. ",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/alexanderjfisher/",
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        "user_id": 712563,
        "full_name": "Anna Jeter",
        "title": "Founder",
        "founder_bio": "Chief Business Officer & Co-Founder",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/anna-milik-jeter-88036329/",
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        "title": "Exclusive: Liquid-biopsy startup closes $17M to fund ovarian cancer diagnostic test – Endpoints News",
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        "date": "Oct 11, 2023"
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      {
        "title": "AOA Dx Reaches Initial Validation of Novel Tumor Gangliosides as Diagnostic Markers for Early Detection of Ovarian Cancer – Femtech Insider",
        "url": "https://femtechinsider.com/aoa-dx-tumor-gangliosides-biomarker-ovarian-cancer/",
        "date": "Dec 08, 2022"
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      {
        "title": "AOA Dx Closes $7 Million Funding Round To Bring The First Accurate Early Detection Test For Ovarian Cancer To Market",
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        "title": "I Had a Baby While Preparing for Y Combinator.",
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        "date": "Dec 02, 2021"
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    "all_locations": "Davis, CA, USA",
    "long_description": "Matrubials is an anti-infectives company, focused on human milk peptides as therapeutics to address antimicrobial resistance and modern diseases. Currently the global rise in severe bacterial infections and the drying pipeline of effective treatments are burdensome for healthcare and economics. Sculpted by evolution, milk, first food for the newborn, provides an exemplary solution to address the nutritive and protective challenges an infant is faced with. The anti-pathogenic molecules from milk can be developed into therapeutics geared towards all-age diseases. Our first indication is bacterial vaginosis, a bacterial dysbiosis related inflammation that results in recurrent infections, disruption of homeostasis and long-term clinical complications in women of reproductive age, including but not limited to preterm births, fertility issues and increased rates of STDs. Our next inflection point is the evaluation of rapidly acting and selective candidate peptides in pre-clinical host impact and early safety studies, which can aid clinical and portfolio development towards topical applications.",
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    "team_size": 4,
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    "launched_at": 1625590981,
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        "full_name": "Bruce German",
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        "full_name": "Carlito Lebrilla",
        "title": "Founder",
        "founder_bio": "Dr. Carlito B. Lebrilla is a Distinguished Professor at the University of California, Davis in the Department of Chemistry and Biochemistry and Molecular Medicine in the School of Medicine.  His research is in Analytical Chemistry focused on mass spectrometry with applications to clinical glycoproteomic and biofunctional food.  He has co-founded startups in Food and Biotechnology including Evolve Biosystems, BCD Bio and InterVenn.",
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        "founder_bio": "David A. Mills is a Professor in the Department of Food Science & Technology at the UC Davis. Dr. Mills studies the molecular biology and ecology of bacteria that play an active role in gut health or fermented foods. He is the Peter J. Shields Endowed Chair (2012), a Fellow in the American Academy of Microbiology (2015), and has been named a Highly Cited Researcher by Clarivate Analytics since 2018.  He is also a co-founder of three start ups; Evolve Biosystems, BCD Bioscience, and Matrubials.",
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        "date": "May 12, 2022"
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        "title": "Matrubials Inc. wins the Sacramento Business Journal's Innovation award",
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        "full_name": "Alison Greenberg",
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        "linkedin_url": "https://www.linkedin.com/in/greenbergalison/",
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        "user_id": 173747,
        "full_name": "Audrey Wu",
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      {
        "title": "Ruth Health Raises $2.4M For Post-Pregnancy Telehealth - dot.LA",
        "url": "https://dot.la/ruth-health-post-pregnancy-telehealth-2657225217.html",
        "date": "Apr 28, 2022"
      }
    ],
    "launches": [
      {
        "id": 68021,
        "title": "🧡 Ruth Health - READY to support your (wife’s) postpartum core + pelvic floor",
        "tagline": "Bite-sized videos for a better postpartum recovery",
        "body": "## **Ready by Ruth Health 6-week video series helps POSTPARTUM folks recover faster 🫄🏽🤰🏻🫃🏾**\n\nHi YC! We’re [Alison](https://bookface.ycombinator.com/user/736020) + [Audrey](https://bookface.ycombinator.com/user/173747), co-founders of [Ruth Health](https://www.ruthhealth.com/) 🧡 a global virtual clinic for pregnant and postpartum folks. Ruth Health delivers 30-minute telehealth sessions and unlimited text message access to help new moms and parents navigate physical and emotional challenges.\n\n### Our latest + greatest: [Ready by Ruth Health](https://ruthhealth.com/readybyruthhealth/). A collection of bite-sized, on-demand video series designed to help you feel ready at every stage of pregnancy and beyond. \n\n![uploaded image](/media/?type=post&id=68021&key=user_uploads/736020/ccff3c3d-e0ab-463b-bf6d-41d91b3fa271)\n\n### The first release is **Connecting to Your Postpartum Body**, a self-guided 6-week series for total body rehabilitation after birth, starting as soon as you like. \n\\\nNext up: **Breastfeeding 101.**\n\n### Any pregnant folks or new moms you love, send 'em [to Ruth Health!](https://ruthhealth.com/)\n\n**YC friends/family may pay the reduced price of $10.99. Or choose a higher price to support us more!** _5% of all proceeds will be donated to Every Mother Counts_\n\n![uploaded image](/media/?type=post&id=68021&key=user_uploads/736020/3f523e44-e5f3-43e1-bcde-e0be2cfe515a)\n\nPAYMENT: **We accept cash pay + HSA/FSA internationally.** _We’ll eventually accept Medicaid and insurance in the US, but not yet._ \n\n______________________\n\n### **The Problem**\n\nPostpartum folks often don’t know where to start. It can feel strange and painful in your new body. Too many postpartum workout and wellness programs rush you, or put your body at risk—and many are not evidence-based.\\\n\\\nHow do you begin to regain strength, support the pelvic floor, and heal your core—without ever having to leave home or go to a clinic? \n\n### **Who is Ready by Ruth Health for?**\n\nWe simplify the process with 6 weeks of initial content and more to come. Watch each snackable video at home, in bed, at work, or on the go. \n\nWe are for any working mom looking to get back to work, life, and sex (YES, SEX! 🧡) sooner. We’ve launched GLOBALLY and still offer virtual 1:1 care separately.\n\nWe help:\n\n* Postpartum moms\n* Total body recovery, with focus on pelvic floor + core\n* Ages 20-55\n* For anyone starting from 1 day + lasting through several years postpartum, depending on how you feel during movement (stop immediately if painful)\n* 🏥 Folks who suffered with difficult or traumatic births\n* 🩺 Proactive moms looking to get back to normal life faster\n* 🏃🏿‍♀️Fitness lovers + those excited to feel stronger after baby\n* 🏢 Anyone who hates dealing with insurance; just pay $10.99 with credit or HSA/FSA\n\n### **How does Ready by Ruth Health work?**\n\nEvidence-based breathwork, strengthening, and mobility exercises for total body, with a focus on the core, pelvic floor, and vagina. Follow the video series for 6 weeks to feel an improvement in strength, stability, body awareness, and pain. \n\nReady by Ruth Health is:\n\n* Easily digestible content that fits into a busy mom's or mom-to-be's life. Videos are anywhere from 3-10 minutes.\n* A safe space to explore Ruth Health's philosophy of care until you feel ready to progress to a 1:1 treatment plan. \n* Prenatal and postpartum care at your fingertips, whenever and wherever you need it. \n* Movement, education, and exercise combined to help birthing people feel ready.\n\n![uploaded image](/media/?type=post&id=68021&key=user_uploads/736020/290a0022-1e6e-4566-bc42-7bbf3484f777)\n\nACTION ITEMs:\n\n1. [Buy your Ready by Ruth Health videos](https://checkout.stripe.com/c/pay/plink_1MC64cD4QhhJkNyVUkrxxtIa#fidkdWxOYHwnPyd1blppbHNgWjA0T0RJblVBMVRtbU9uS3xTR0hgclR8VXxnPUc0c1N%2FVlRjSTU3QEtzdjVcYUtMdzBiVXBsNFdDZ1BwMjJOSDJuck1va2RkfzBSNXRjPXBkampEaWFNN0ZBNTVqTjYzZlFHNycpJ3VpbGtuQH11anZgYUxhJz8nMWJyYFJoPV9JMFBEZ0RcPXJQJyknd2BjYHd3YHdKd2xibGsnPydtcXF1dj8qKndwcW1tYGRpcW0rZmpoKid4JSUl) **for our reduced price of $10.99**\n2. Watch + follow along when convenient\n3. Feel better\n\n Haylie Rudy— mom of 2 in Austin, TX / 9mos postpartum said of Ruth Health Pelvic Floor Training: \"I wasn't alone, I had expert help with my pain + incontinence. It took away the fear, so I could reclaim my power.”\n\n### **Why are we building Ruth Health?**\n\nMaternal healthcare in America—and many places worldwide—is a mess. NYC has the highest maternal mortality rate of any major city in the developed world. Moms, parents, and even their non-birthing partners need us. Nobody should have to suffer alone, in silence, or without affordable, attainable help. Incontinence after birth may be normal, but it’s not “okay.” We’ve had ENOUGH.\n\nWe’re the women building women’s healthcare for us, by us.\n\nWomen deserve better ✊🏿✊🏽✊🏼 we make care better for every body.\n\n### **How can I help?**\n\n**1. Refer** friends, family, partners, wives, any new mom in your life \n\n**2. Reach out** with any feedback, or great techno music :\\]\n\nBig YC love,\n\nAlison + Audrey",
        "url": "https://www.ycombinator.com/launches/Hh7-ruth-health-ready-to-support-your-wife-s-postpartum-core-pelvic-floor",
        "votes": 18,
        "created_at": "2022-12-21T16:29:42.890Z"
      }
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  },
  {
    "id": 24925,
    "name": "Liv Labs",
    "slug": "liv-labs-inc",
    "former_names": [
      "Liv Labs Inc."
    ],
    "small_logo_thumb_url": "https://bookface-images.s3.amazonaws.com/small_logos/d04ff6a19ab10afb3e0382e2123517645c7ed8f5.png",
    "website": "http://www.livlabsfitness.com",
    "all_locations": "Chicago, IL, USA; Remote",
    "long_description": "Liv Labs (@livlabsfitness) is a US-based, Y Combinator-backed women's wellness innovator. Some 78 million American women live with pelvic floor weakness and 31M worry daily about leaking. Liv Labs now sells the patented Pippa® Resistance Spring to boost a healthy user's pelvic floor fitness during exercise, when it matters most.\r\n\r\nPippa inventor, Carly Price, reimagined the humble pillow for Casper and has 45 patents to her name. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald's and Panera. Pippa development was substantially funded by non-dilutive SBIR grants from NIH, NSF, and State of Illinois, based on stellar product effectiveness data and user feedback like, \"With this, surgery is off the table.\" ",
    "one_liner": "Pelvic floor fitness made easy",
    "team_size": 1,
    "industry": "Healthcare",
    "subindustry": "Healthcare -> Consumer Health and Wellness",
    "launched_at": 1628991585,
    "tags": [
      "Hardware",
      "Consumer Health Services",
      "Women's Health",
      "Consumer Products"
    ],
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    "isHiring": false,
    "nonprofit": false,
    "batch": "Summer 2021",
    "status": "Active",
    "industries": [
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      "Consumer Health and Wellness"
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    "regions": [
      "United States of America",
      "America / Canada",
      "Remote",
      "Fully Remote"
    ],
    "stage": "Early",
    "app_video_public": false,
    "demo_day_video_public": false,
    "app_answers": null,
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    "url": "https://www.ycombinator.com/companies/liv-labs-inc",
    "api": "https://devasheeshg.github.io/yc-api/batches/summer-2021/liv-labs-inc.json",
    "year_founded": 2017,
    "city": "Chicago",
    "country": "US",
    "linkedin_url": "https://www.linkedin.com/company/livlabsfitness/",
    "x_url": "https://twitter.com/livlabsfitness",
    "fb_url": "https://www.facebook.com/livlabsfitness",
    "cb_url": "https://www.crunchbase.com/organization/liv-labs",
    "github_url": null,
    "logo_url": "https://bookface-images.s3.amazonaws.com/small_logos/d04ff6a19ab10afb3e0382e2123517645c7ed8f5.png",
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    "founders": [
      {
        "user_id": 583225,
        "full_name": "Melody Roberts",
        "title": "Founder",
        "founder_bio": "Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/melodyannroberts/",
        "x_url": "https://twitter.com/twelody",
        "avatar_thumb_url": "https://bookface-images.s3.us-west-2.amazonaws.com/avatars/1a50fc5b5a62151531705e3441fff45b5ca9435e.jpg"
      },
      {
        "user_id": 729294,
        "full_name": "Carly Price",
        "title": "Founder",
        "founder_bio": "Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market. ",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/pricecarly/",
        "x_url": "",
        "avatar_thumb_url": "https://bookface-images.s3.us-west-2.amazonaws.com/avatars/1b8ac79487c7321cdf31e16304be0283642dfaf7.jpg"
      }
    ],
    "jobs": [],
    "news": [
      {
        "title": "Incontinent Women Get Help from Innovator ",
        "url": "https://www.ajc.com/things-to-do/aging-in-atlanta/one-start-up-has-solutions-for-incontinence-in-women/UU5NTDGBYBDIZA4X523IZO5T34/",
        "date": "Feb 08, 2025"
      },
      {
        "title": "Liv Labs Lands SBIR Grant and Spot in Y Combinator as it Develops a Better Tool for Women Experiencing Urinary Incontinence - Polsky Center for Entrepreneurship and Innovation",
        "url": "https://polsky.uchicago.edu/2021/08/18/liv-labs-lands-sbir-grant-and-spot-in-y-combinator-as-it-develops-a-better-tool-for-women-experiencing-urinary-incontinence/",
        "date": "Aug 18, 2021"
      }
    ],
    "launches": [
      {
        "id": 91753,
        "title": "Pippa: a Pelvic Floor Fitness Booster for Women",
        "tagline": "Get fit, inside and out",
        "body": "# **Meet Pippa**\n\n# The world's first workout product designed to boost pelvic floor fitness—just by wearing it while you move.\n\n[https://youtu.be/OP0vhTb6n8U?si=ZOPh69qU3PaznicV](https://youtu.be/OP0vhTb6n8U?si=ZOPh69qU3PaznicV%5C)\n\nPippa is worn internally (like a tampon). The soft silicone spring gently conforms to the body, activating pelvic floor muscles with each step, stretch, or squat. No batteries, no routines—just natural, effortless, on-the-go exercise.\n\n**✅**  Significantly increases neuromuscular activation\\\n✅  Fits seamlessly into a daily workout or walk\\\n✅  Two models for a comfy, personalized fit\n\n**The Problem**\n\n78M American women worry about pelvic floor weakness, including college and pro athletes, new moms, and older women. Pelvic floor weakness can lead to a range of problems, including urinary and fecal incontinence, pelvic organ prolapse, and more, significantly impacting quality of life. Most solutions are high-effort, expensive, inconvenient — or all of the above.\n\n# **The Solution**\n\n![uploaded image](/media/?type=post&id=91753&key=user_uploads/583225/4f74514a-9282-4194-b496-f5a8f8bb9a9e)\n\nPippa is the world’s first _conforming resistance spring._ It comes in two sizes and levels of resistance: light (42mm) and medium (50mm).\n\n![uploaded image](/media/?type=post&id=91753&key=user_uploads/583225/b5b7eaf1-5356-4c53-a2f9-deb7d4cb441e)\n\nIt works like a resistance band, but for hard-to-reach inner core.\n\n![uploaded image](/media/?type=post&id=91753&key=user_uploads/583225/0d8c4d39-8f5e-41f3-ad68-1bd2736df857)\n\nPippa passively responds to core muscle movement by expanding and compressing, thereby activating the muscles and increasing effective function by up to 35%.\n\n![uploaded image](/media/?type=post&id=91753&key=user_uploads/583225/483ecf52-ea8b-4f74-9b7f-11f453d8460e)\n\nThe reusable applicator makes it easy to put Pippa into place. The large finger loop makes anytime removal a breeze.\n\n![uploaded image](/media/?type=post&id=91753&key=user_uploads/583225/c47281f3-861d-4a89-baef-c1226c1e9092)\n\n# **The Founders**\n\nProduct inventor, [Carly Price](https://www.linkedin.com/in/pricecarly/) (L), has designed many award-winning and commercially successful consumer products. She conceived Pippa after trying different solutions for kegel exercise and bladder support, none of which met her comfort and convenience expectations. \\\n\\\nCofounder and CEO, [Melody Roberts](https://www.linkedin.com/in/melodyannroberts/) (R), incubated service models and self-ordering solutions for McDonald’s and Panera. \\\n\\\nWe worked with a wide range of experts–including urogynecologists, physiotherapists, and other health professionals–to ensure Pippa would be comfortable and fully safe.\n\n# **Our Asks**\n\n* **Get the full story** at [**Kickstarter**](https://www.kickstarter.com/projects/liv-labs/get-fit-inside-and-out-with-pippa)\n* **Share this post** **with friends and family** of any age\n* **Suggest potential retailers** to [**melody@livlabsfitness.com**](mailto:melody@liv-labs.com)",
        "url": "https://www.ycombinator.com/launches/Nrt-pippa-a-pelvic-floor-fitness-booster-for-women",
        "votes": 12,
        "created_at": "2025-07-01T01:00:27.624Z"
      }
    ]
  },
  {
    "id": 25303,
    "name": "Syrona Health",
    "slug": "syrona-health",
    "former_names": [
      "Syrona"
    ],
    "small_logo_thumb_url": "https://bookface-images.s3.amazonaws.com/small_logos/d44ef588ebd7edbd58c803473941c365bfb75ef2.png",
    "website": "https://syronahealth.com/",
    "all_locations": "London, England, United Kingdom",
    "long_description": "Syrona Health’s innovative add on benefit is designed to address the critical gaps in women’s health coverage by integrating fertility, menopause, and female-specific cancer care , men's health and trans/nonbinary health. Our solution directly tackles the escalating $30B in out-of-pocket healthcare costs by offering financial protection for treatments often excluded or poorly covered by traditional health insurance.",
    "one_liner": "Employee benefit for reproductive and hormone health",
    "team_size": 6,
    "industry": "Healthcare",
    "subindustry": "Healthcare -> Healthcare Services",
    "launched_at": 1646135875,
    "tags": [
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      "Women's Health"
    ],
    "tags_highlighted": [],
    "top_company": false,
    "isHiring": false,
    "nonprofit": false,
    "batch": "Winter 2022",
    "status": "Active",
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      "Healthcare Services"
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    "regions": [
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      "Europe",
      "Remote",
      "Partly Remote"
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    "stage": "Early",
    "app_video_public": false,
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    "app_answers": null,
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    "url": "https://www.ycombinator.com/companies/syrona-health",
    "api": "https://devasheeshg.github.io/yc-api/batches/winter-2022/syrona-health.json",
    "year_founded": null,
    "city": "London",
    "country": "GB",
    "linkedin_url": "https://www.linkedin.com/company/syronahealth",
    "x_url": "https://twitter.com/SyronaHealth",
    "fb_url": null,
    "cb_url": "https://www.crunchbase.com/organization/syrona-women",
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        "user_id": 697468,
        "full_name": "Anya Roy",
        "title": "Founder",
        "founder_bio": "Anya is the Co-founder of Syrona Health. She is passionate about the intersection of science & technology, previously being featured on Forbes, Sifted, FT etc. She has experience in Venture Capital and in Genomics, having worked at Goldman Sachs and Illumina. She studied Bioscience at Cambridge University (Christ's College). ",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/anya-roy-673b0532/",
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        "avatar_thumb_url": "https://bookface-images.s3.us-west-2.amazonaws.com/avatars/1c9618f8a3d771098343b87fd45c6298f5b85119.jpg"
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  },
  {
    "id": 27985,
    "name": "Loula",
    "slug": "loula",
    "former_names": [
      "Onu"
    ],
    "small_logo_thumb_url": "https://bookface-images.s3.amazonaws.com/small_logos/cb9289ab02184d3dcba8ce3089afff9258dfc183.png",
    "website": "https://joinloula.com",
    "all_locations": "New York City, NY, USA",
    "long_description": "Loula is a software platform and national provider network for independent birth & postpartum doulas to boost their practices by accepting health insurance. Doulas typically operate outside of the traditional healthcare system and face an enormous learning curve and administrative burden when trying to accept insurance. This is why we created Loula. Starting with doulas in California, Loula handles their credentialing, contracting, and revenue cycle management so that they can focus on delivering the best quality care to their clients.",
    "one_liner": "Enabling birth & postpartum doulas to easily accept insurance.",
    "team_size": 7,
    "industry": "Healthcare",
    "subindustry": "Healthcare -> Healthcare Services",
    "launched_at": 1676654710,
    "tags": [
      "Health Tech",
      "Digital Health",
      "Healthcare",
      "Health Insurance",
      "Women's Health"
    ],
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    "top_company": false,
    "isHiring": false,
    "nonprofit": false,
    "batch": "Winter 2023",
    "status": "Active",
    "industries": [
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      "Healthcare Services"
    ],
    "regions": [
      "United States of America",
      "America / Canada",
      "Remote",
      "Partly Remote"
    ],
    "stage": "Early",
    "app_video_public": false,
    "demo_day_video_public": false,
    "app_answers": null,
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    "url": "https://www.ycombinator.com/companies/loula",
    "api": "https://devasheeshg.github.io/yc-api/batches/winter-2023/loula.json",
    "year_founded": 2022,
    "city": "New York City",
    "country": "US",
    "linkedin_url": "https://www.linkedin.com/company/joinloula/",
    "x_url": "",
    "fb_url": null,
    "cb_url": null,
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    "logo_url": "https://bookface-images.s3.amazonaws.com/small_logos/cb9289ab02184d3dcba8ce3089afff9258dfc183.png",
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    "founders": [
      {
        "user_id": 1150652,
        "full_name": "Lindsey Redd",
        "title": "Founder",
        "founder_bio": "CEO @ Loula\n\nI'm a Brooklyn-based health tech nerd and former software engineer, obsessed with empowering independent perinatal healthcare providers (think doulas, midwives, and lactation consultants) and making their services more accessible to those who need it most. Prior to starting Loula, I studied CS at Stanford and was a software engineer at Lyft and Stripe. When I'm not working on Loula, I'm throwing pottery, riding my bike, watching tv, or decorating my apartment :)\n",
        "is_active": true,
        "linkedin_url": "https://www.linkedin.com/in/lindsey-redd/",
        "x_url": "https://twitter.com/reddyourmind",
        "avatar_thumb_url": "https://bookface-images.s3.us-west-2.amazonaws.com/avatars/c120d42f026422c46df0fad1d00bc5a64c9b6bb7.jpg"
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    "launches": [
      {
        "id": 69549,
        "title": "Onu - Turn scripts into internal tools without doing any frontend work",
        "tagline": "Onu takes away the pain of building complex frontends for internal tooling with script automation and auto-generated UIs.",
        "body": "**tl;dr:** Onu is a developer-first tool that allows engineers to turn the repetitive scripts and workflows they're asked to run for their ops or CX teammates into production-ready internal tools. Onu doesn’t require any frontend work at all, so developers can spend their time writing business critical code instead of building or dragging/dropping frontend components. Sign up for our [waitlist](https://joinonu.com/?utm_source=yclaunch) for early access!  \n\nHi everyone! We’re Lindsey and Chine, and we’re excited to announce [Onu](https://joinonu.com/?utm_source=yclaunch)! \n\n![uploaded image](/media/?type=post&id=69549&key=user_uploads/838199/d4e8ff75-31ac-445a-ac37-c428f4f503a0)\n\nChine and Lindsey are both software engineers who met 5 years ago when they started working at Lyft. \n\n[Chine](https://www.linkedin.com/in/chineikoro/) worked as an engineer at Bain before working at Lyft on the bikes & scooters team. After Lyft, Chine went to Stripe where she worked on banking-as-a-service, corporate cards, and payment links.\n\n[Lindsey](https://www.linkedin.com/in/lindsey-redd/) worked on developer infrastructure and observability at Lyft before leaving to work at Stripe where she worked on low-code/no-code payments on the checkout and payment links teams. \n\n## 😢 **Problem**\n\n* **Tasks that involve both engineering and ops/CX are disjointed and time consuming.** Engineers spend too much time writing and running one-off scripts (e.g. fixing an out-of-sync user account) and ops/CX are often blocked by engineering.\n* **Building internal tools (even with low-code/no-code saas) takes a lot of frontend work.** As a result, building the tool stays in the backlog and engineers & ops keep schlepping through tasks.\n\n## **🥳 Our solution**\n\nOnu is a developer-first tool that allows engineers to quickly turn their ops/CX-related scripts or workflows into production-ready internal tools without having to write any frontend code at all.\n\n* **Spin up internal tools quickly** using the scripts you’ve already written, spending **zero time on frontend development.**\n* **See logs of each task’s previous executions** to keep track of when it was run, who ran it, and the result\n* Run scripts in your own environment but **without having to SSH into production**\n* **Use built-in integrations** to easily add actions to your tasks like posting to Slack, sending an email, or generating a Linear issue\n\n**🤯 You can use Onu to…**\n\n* **Onboard** **new users** to your product and then send them a welcome **email** \n* **Cancel a subscription**, refund the customer, and then update your **CRM**\n* **Fix an out-of-sync user account** and then notify a **Slack** channel of the fix\n\n![uploaded image](/media/?type=post&id=69549&key=user_uploads/838199/3c3d3105-f01e-46a2-b5ea-b38d019b23c9)\n\n## **🌱 Why we built Onu**\n\nWe experienced these problems firsthand while working on fast moving engineering teams at Lyft and Stripe. Our teams needed internal tooling, but we didn’t have time to build feature-rich admin dashboards. Stripe had a homegrown tool that allowed engineers to spin up internal tools without writing frontend code. When we started working on Onu with a different idea we immediately felt the pain of not having a similar tool. \n\n## **🙌🏾 Asks**\n\n* **Sign up** - Join our [waitlist](https://joinonu.com/?utm_source=yclaunch) for early access! We’ll reach out with sign up instructions.\n* **Intros** - Do you know an **engineer, customer experience/ops lead, or startup founder** struggling to manage the workload between ops and engineering? We’d love an introduction. Shoot us an email at [founders@joinonu.com](mailto:founders@joinonu.com) or DM Lindsey on Twitter [@reddyourmind](https://twitter.com/reddyourmind?s=20) if you have someone in mind.\n\n  _\\*forwardable blurb:_ [Lindsey](https://www.linkedin.com/in/lindsey-redd/), and [Chine](https://www.linkedin.com/in/chineikoro/), a team of ex-Stripe software engineers, are building a developer tool called [Onu (YC W23)](https://joinonu.com/?utm_source=yclaunch) to turn scripts and workflows executed for ops and CX teams into internal tools, zero frontend work required. If you’re interested in learning more, feel free to email them at [founders@joinonu.com](mailto:founders@joinonu.com).\n\n \n\n## **⚒️ Offer**\n\n* If you have any manual or repetitive tasks or scripts, we will migrate them onto Onu for you. You'll have a production-ready internal tool with minimal work.\n* We’ll prioritize the integrations (e.g. Linear, Discord, email) you need in order to make Onu a powerful addition to your toolkit.\n\n ",
        "url": "https://www.ycombinator.com/launches/I5l-onu-turn-scripts-into-internal-tools-without-doing-any-frontend-work",
        "votes": 158,
        "created_at": "2023-02-22T17:25:02.950Z"
      }
    ]
  },
  {
    "id": 29046,
    "name": "Elythea",
    "slug": "elythea",
    "former_names": [],
    "small_logo_thumb_url": "https://bookface-images.s3.amazonaws.com/small_logos/bd032cddcdb63dd5b12b5be82827d23e79135094.png",
    "website": "https://elythea.org/",
    "all_locations": "San Diego, CA, USA",
    "long_description": "Over 80% of maternal mortalities were preventable with earlier intervention. Currently, doctors miss >50% of moms who have life-threatening complications and wait until labor to start doing manual risk assessments, at which point it's too late.\r\n\r\nElythea's proprietary ML models catch life-threatening obstetric complications (like postpartum hemorrhage, preeclampsia/eclampsia, emergency c-section, preterm labor, and more) as soon as the first visit. We automatically analyze relevant demographic and clinical risk factors, flag high-risk patients, and provide evidence-based interventions, giving doctors months in advance to intervene and prevent complications from ever happening.\r\n\r\nOur global clinical studies have shown that we can catch 3x more complications than clinical judgment 10x sooner. ",
    "one_liner": "ML to predict and prevent pregnancy complications ",
    "team_size": 2,
    "industry": "Healthcare",
    "subindustry": "Healthcare",
    "launched_at": 1691977453,
    "tags": [
      "Health Tech",
      "Digital Health",
      "Women's Health",
      "AI",
      "ML"
    ],
    "tags_highlighted": [],
    "top_company": false,
    "isHiring": false,
    "nonprofit": false,
    "batch": "Summer 2023",
    "status": "Active",
    "industries": [
      "Healthcare"
    ],
    "regions": [
      "United States of America",
      "America / Canada"
    ],
    "stage": "Early",
    "app_video_public": false,
    "demo_day_video_public": false,
    "app_answers": null,
    "question_answers": null,
    "url": "https://www.ycombinator.com/companies/elythea",
    "api": "https://devasheeshg.github.io/yc-api/batches/summer-2023/elythea.json",
    "year_founded": 2023,
    "city": "San Diego",
    "country": "US",
    "linkedin_url": "https://www.linkedin.com/company/elythea/",
    "x_url": "",
    "fb_url": null,
    "cb_url": "https://www.crunchbase.com/organization/elythea",
    "github_url": null,
    "logo_url": "https://bookface-images.s3.amazonaws.com/small_logos/bd032cddcdb63dd5b12b5be82827d23e79135094.png",
    "app_video_url": null,
    "dday_video_url": null,
    "company_photos": [
      "https://bookface-images.s3.us-west-2.amazonaws.com/attachments/4083a31fd1a4daa7be3cc76af34a7d013be86f8d.png"
    ],
    "primary_partner": null,
    "founders": [
      {
        "user_id": 483063,
        "full_name": "Reetam Ganguli",
        "title": "Founder",
        "founder_bio": "Got into Med school at Brown at 17, was studying to be an OBGYN, and dropped out to do Elythea. 1st authored 20+ publications, including multiple Nature journals. Previously founded and scaled a medical education organization across 30+ countries.",
        "is_active": true,
        "linkedin_url": "https://linkedin.com/in/reetamganguli",
        "x_url": "https://twitter.com/ReetamGanguli",
        "avatar_thumb_url": "https://bookface-images.s3.us-west-2.amazonaws.com/avatars/d4d58e1c64c1467a1d228bf705923115214b09e4.jpg"
      }
    ],
    "jobs": [],
    "news": [],
    "launches": [
      {
        "id": 74096,
        "title": "Elythea: Preventing maternal mortality with ML",
        "tagline": "80%+ of pregnancy deaths are preventable. We use ML to catch and prevent life-threatening complications starting from the 1st visit.",
        "body": "# **🏆 TL;DR:**\n\nDoctors miss >50% of the life-threatening complications of pregnancy. We are an ML platform that integrates into the EHR to flag high-risk patients as early as their 1st visit, so doctors can intervene months before delivery.\n\n### **❌ The Problem**\n\nOver 80% of cases of maternal mortality are preventable with earlier intervention (CDC). Risk assessments in the status quo have low high-risk detection rates, which hurt a doctor’s ability to administer preventative care and ensure safe, healthy deliveries. \n\n**Doctors currently miss more than 50% of patients who have life-threatening complications and wait until labor to start doing manual risk assessments, at which point it's too late.**\n\nEach of these complications cost providers between $3K-15K per case and can cost payors up to $75k per case. \n\n**These major pregnancy complications cost insurers >$55B annually**!\n\n**📚Quick Quiz**: Hemorrhage (excessive bleeding) is the #1 killer of moms during labor. What percent of all moms that hemorrhage do you think doctors currently identify as high risk?\n\n**✔️Answer**: 22%. Yep, in 2023, doctors have to manually tabulate a risk assessment when patients are on the delivery bed and still fail to classify >75% of hemorrhage cases as high risk. Elythea catches 2x-3x more hemorrhaging patients as early as the first visit, evolving over the course of a pregnancy with patient visits.\n\n### **🌟 Our Solution**\n\n![uploaded image](/media/?type=post&id=74096&key=user_uploads/483063/6201ae97-898f-4d97-a435-839e7178f7a1)\n\nEarlier intervention and improved clinical preparation have been shown to **prevent nearly two-thirds of severe maternal complications**. Elythea's ML models flag high-risk patients as soon as the first visit and evolve over the course of a pregnancy.\n\n**We automatically analyze relevant demographic and clinical risk factors, flag high-risk patients, and provide evidence-based interventions, giving doctors weeks to months in advance to intervene and prevent complications from ever happening**.\n\nWe predict risk for conditions like postpartum hemorrhage, preeclampsia/eclampsia, emergency C-section, preterm labor, and more.\n\nWe have completed prospective international clinical studies across USA, Cameroon, and Nigeria demonstrating that our models have better performance than current gold-standard clinical tools. **Our global clinical studies have shown that we can catch 2-3x more moms with complications than current clinical risk assessments >10x sooner.**\n\n### **📖 The Backstory**\n\nReetam was on the medical school track to be a high-risk obstetrician and read all the standard OBGYN medical textbooks. He came across this problem after interviewing 80+ obstetric providers, where the vast majority pointed him toward the direction of postpartum hemorrhage and hypertensive complications. \n\n**Reetam** previously founded Junior Medical Academy, a global medical education nonprofit accessible to students across 30+ countries, and Survivor Central, a national platform matching survivors of sexual assault/domestic violence with medical/legal/financial resources. He has 1st authored >15 accepted medical publications, including in multiple Nature Journals. He studied cancer engineering at Brown and left medical school to work on Elythea full-time. \n\n### **🙏 Asks**\n\n* **Share this post!** We want to help as many high-risk moms as possible, any intro helps!\n* Connect us with **Providers** (obstetricians and MFM doctors, obstetric private practices, and hospital C-suite executives) \n* Connect us with **Health Plans**\n* Connect us with innovative maternity care startups that can benefit from our AI models!\\\n  \\\n  _\\* quick blurb to copy & paste:_ \\\n  I came across Elythea, a YC S23 startup that uses ML to predict and prevent pregnancy complications as soon as the 1st visit! They integrate into EHR systems and flag complications like hemorrhage, preeclampsia, preterm labor, and emergency C-sections, helping to prevent them from happening. Check them out at <http://elythea.org/> or contact them at [info@elythea.org](mailto:info@elythea.org) to learn more!",
        "url": "https://www.ycombinator.com/launches/JH6-elythea-preventing-maternal-mortality-with-ml",
        "votes": 140,
        "created_at": "2023-08-15T01:22:26.863Z"
      }
    ]
  }
]
